Monster Iron · Monster Tires · what I found
What I found on your sites
Everything on this page was measured on your own site, in your site’s Google Search Console, or in real Google searches, between late August and 23 September 2026, unless it says otherwise. Nothing here is general advice: it’s your site.
Monster Iron
1. Google can’t read most of your machines
Only 11 of your 368 listings give Google their product structured data (the product details Google reads), and 10 of those 11 are attachments. In practice, only one machine does, and it’s sold.
Your store software only sends Google the “this is a product, this is what it is, it’s for sale” details when a listing has a standard price filled in. Your machines don’t, so Google sees a page of text and photos, not a used excavator for sale. Machine pages sit around page 2 of Google on average.
The prices you see on your machine pages come from the price-and-video plugin, not the store’s own price box, and the price box is what the store software checks before it sends Google those details.
Measured: a read-only check of your site’s database on 23 September 2026, checked against the full list of 368 listings.
Monster Iron
2. Sold machines still bring you buyers
In the first three weeks of data, your sold machine pages brought more clicks than the ones for sale.
People search for machines you’ve had: “1969 cat d7e specs” is one real example, and your sold D7E page came up around 6th in Google for its model. Those visitors are exactly the people who might buy the next one, so each sold page should send them to what you have now.
Measured: your Google Search Console, three weeks to 22 September 2026 (181 sold pages and 87 for-sale pages seen by Google).
Monster Iron
3. Out-of-state searches lead to the marketplaces
I ran 10 Google searches for 9 machines you have in stock. All 10 times, page one was led by marketplaces. Your website wasn’t in the top 10 for any of them.
The sites filling those results were MachineryTrader, TractorHouse, Equipment Trader, Machinio and a few others. That’s where a contractor in Texas or Georgia finds a machine. Two listings that look like yours were already there: a Volvo ECR88D on MyLittleSalesman and a Komatsu PC138US-11 on Machinio, both listed in El Dorado Hills.
Measured: 30 real Google searches from the Sacramento area on 22 September 2026.
Monster Iron
4. Your Google Business Profile is missing near you
In 5 of the 6 Sacramento-area searches that showed a map, other dealers filled it and you weren’t one of them.
The searches were “used excavators for sale”, “used dozers for sale”, “used heavy equipment for sale”, “used articulated haul trucks for sale” and “used excavator for sale near me”. Your Google Business Profile exists: it appeared once, for a Link-Belt 145X4 search. And your website itself comes first for “used heavy equipment dealer sacramento” and “used heavy equipment el dorado hills”. So people who already know your name find you; people nearby who don’t, mostly see someone else.
Measured: the same 30 Google searches from the Sacramento area on 22 September 2026.
Monster Iron
5. The old city pages rank far down
141 look-alike “used heavy equipment in [place]” pages: none reached the top 10 in 30 searches, even for their own cities, and Google’s rules name this pattern as spam.
This one has its own page with the detail and Google’s exact wording: why the city pages should come down.
Monster Tires
6. What stops stolen-card orders, and what doesn’t
A delivery signature helps you win “it never arrived” disputes. It rarely helps with stolen-card ones, which are the ones you’re getting.
I haven’t seen inside the store yet, so this section isn’t a measurement of your site. It’s how card disputes work, from Stripe’s published guide to card dispute codes, applied to what you’ve told me.
- “Never arrived” disputes: the evidence that counts is tracking and a signed delivery receipt.
- Stolen-card disputes (the cardholder says they never made the purchase): the evidence that counts is whether the billing address and card code matched, the buyer’s device and location, and their order history. For Visa and Mastercard, a signature isn’t on the list.
- 3-D Secure (the buyer confirms with their own bank before the order goes through): Stripe says you “can expect liability shift for successfully authenticated payments that later receive eligible fraud disputes, but it isn’t guaranteed for any specific payment or dispute.” In plain terms: in most cases the loss moves to the card’s bank, not you.
Sources: Stripe, dispute reason codes and evidence and 3D Secure authentication, both read 23 September 2026.