What I found on your sites ›

for Adam · what I'd do next, and what it costs

Your SEO and security plan

Things on your list are marked ★, alongside what I found while I was in there.

The store fixes you asked for (Finix, stolen-card orders, security) are on this page, under Monster Tires: Security and payments ›

What I’d recommendA starting point, not a fixed package. You choose Yes, Not now or Maybe on every card below, and the totals follow your choices. Working to a budget? Tell me the number and I’ll phase it. I’ve priced this as a friend: well below what agencies charge for the same work. These prices hold for the first 6 months; at the month-6 review we’ll look at the results and the hours together.

$11,450one-time $4,000a month

10 yes, 5 maybe. SEO monthly: Monster Tires at Growth, Monster Iron at Starter.

My recommendation: SEO for both sites. Monster Tires starts first; Monster Iron’s setup starts in month two and is billed then. One tap fills in every card with my picks; change any of them after.

Fills in a starting point, every box stays yours to change.

See what’s in it

Investment summary

What you’ve picked so far, per site. It updates as you tap.

SiteOne-time setupMonthly
Monster Tires$0$0/mo
Monster Iron$0$0/mo
Total$0$0/mo

To start: $0 (the one-time work you picked). Then $0 a month. The SEO monthly starts once its SEO setup is done. A care plan starts when you want it.

Counts your Yes picks only.

  • On each card, tap Yes, Not now, or Maybe, let’s talk. “What’s included” opens the detail.
  • Sending isn’t a payment or a contract. It sends me your choices. I reply with a final proposal for you to approve, then the first invoice. Nothing is charged before you approve.
  • The prices are for the work as described on each card. Where another company charges its own fee (a marketplace, a monitoring service, a plugin), the card says so and that fee is paid to them, not me.
  • The two SEO monthly cards come in three levels; the price is the level you pick.

By website

Each site: SEO first (a one-time setup, then a monthly campaign at the level you pick), then everything else for that site.

The level sets how much gets done each month; the plan from the setup decides what. No special tricks for AI answers (Google’s AI Overviews): Google says the same work that ranks a page is what gets it quoted.

Website 1 of 2 · Start here

★Monster Tires monstertires.com

SEO for the store: the setup first, then the monthly work on the list it produces.

Every Monster Tires card starts once you give me three logins: the WordPress admin, SiteGround, and Google Search Console. I’ll also need access to your Google Business Profile and your domain’s DNS settings, and I’ll set up Google Analytics, which the store doesn’t have yet.

1. SEO: the core plan

★ On your list

Monster TiresFull SEO setup

$4,500One-time

I find the problems and fix them. Tracking first (GA4 e-commerce tracking, so you can see which sales come from organic search, meaning unpaid Google results), then a technical SEO audit with the fixes done, product structured data (the code that tells Google each product’s price and stock) on every product, and keyword research and a page plan. Includes a review of your 111 existing blog posts.

Starts once the security audit is clear.

How anything extra is priced

The $4,500 covers everything in this setup. The audit also measures how many products have make, model, size and part number filled in. Filling the gaps is quoted separately. Some jobs can’t be sized from outside the store: merging many duplicate products, reorganizing the 455 categories, or adding fit details to thousands of products. If the audit turns up any of these, you get a fixed price first. Nothing extra starts without your OK.

What’s included

Tracking

  • Week one: GA4 e-commerce tracking (Google Analytics 4, with sales from organic search attributed) and a Search Console baseline (indexing report, crawl stats, Core Web Vitals, which are Google’s page-speed measures), so everything after is measured against a real starting point
  • A starting report: where you stand on day one, so every month is measured against it

Audit and plan

  • A full crawl of the store: every product, category, size, tag and filter page, and which ones Google has indexed
  • Page plan built from your own Search Console searches first, keyword tools second: the searches you can win, by machine (“tracks for Bobcat T650”), by exact size (“12-16.5”) and by part number
  • A competitor check: which stores rank for your most important searches, and why. Your real competitors are the specialist track and skid-steer sellers, not the big tire chains
  • A page plan: which category, fitment and size pages to keep in Google, merge or build, which sets the monthly work

Technical fixes

  • HTTPS canonicalisation (one permanent address): every http address 301-redirects (forwards permanently) to https, and canonicals, sitemaps, redirects and internal links all use https. Today every page answers on four addresses (http and https, with and without www), and the sitemaps and robots.txt point to http
  • Faceted navigation (filter and sort URLs) kept out of Google’s index: today only sort URLs exist and they already point to the main page; any filters added later are blocked from crawling (a robots.txt rule), and only canonical URLs (the one official address) go in the XML sitemap
  • Duplicate listings for the same fit (like your two Bobcat T650 track pages) consolidated with a 301 redirect or canonical tag (Google is told which page is the original)
  • Landing pages that compete with the matching category (like /backhoe-tires/ next to /product-category/tires/backhoe-tires/): each one merged with a 301 redirect or given its own job, decided from the page plan
  • Redirect chains (one forward leading to another) and old http redirects fixed, including the sitemap line in robots.txt (the file that tells search engines where to look)
  • XML sitemaps (the list of pages the store hands Google) cleaned up: only the pages you want indexed (the image, cart, checkout, account, author, size and shipping-class pages come out)
  • About 14,400 image attachment pages (a separate web page WordPress makes for every uploaded image) redirected to their image or product with a 301 (a permanent redirect), and taken out of the XML sitemap, so Google stops spending its crawl on them
  • Thin tag and archive pages noindexed or merged
  • Out-of-stock and discontinued products: a rule for each (keep the page, redirect, or retire)
  • Breadcrumb structured data (the Home, Tires, Backhoe tires path Google can show in results): today there are two conflicting versions; one stays
  • Organization and LocalBusiness structured data (who you are, where you are, how to reach you), which the store doesn’t have today
  • Your Google Business Profile checked: claimed, the right category, and details matching the site

On-page optimization

  • On-page optimization of the core pages: the home page and the top category (Tires) pages, with title tags (the headline Google shows), meta descriptions (the summary under it), H1 headings (the main heading on the page), image alt text (the description Google reads for a photo) and internal links (links between your own pages)
  • Category template fixed: every category page gets an H1 heading (today they have none), and the category text moves above the products (today it sits below the whole grid)

Product structured data

  • One URL per product decided: sizes as separate products or as variants, marked up with ProductGroup structured data (Google’s way of tying sizes of one product together)
  • Product structured data (schema.org Product and Offer: price, stock, brand, part number (MPN/GTIN), shipping and returns) on every product, set once in the template, which also enables rich results (price and stock shown right in Google’s results)
  • Product data prepared for a Merchant Center feed. The feed itself, with free listings switched on, is the Google Shopping add-on below, a good next step once the setup is done: it’s the documented route into Google Shopping and its AI shopping answers

Speed

  • Core Web Vitals checked on phones, and plugins that slow the store reviewed; quick fixes done, bigger ones quoted. First fix: product pages skip the page cache today (two cookies force it) and load about a second slower than the rest of the store

Your existing content

  • All 111 blog posts reviewed: keep, update, merge or retire, each post judged on its Search Console clicks, impressions and sales; the one-a-day 2025 batch and off-topic posts reviewed first, so the monthly work starts by upgrading them

Hand-over

  • Hand-over: a written 90-day roadmap (what the monthly work does first, and why), the starting report, and full access to Search Console and Analytics in your name

then: the SEO work itself, month by month, on the list the setup produces.

★ On your list

Monster TiresMonthly SEO campaign

$2,900/moEvery month

Ongoing on-page, content and technical SEO, worked from the plan the setup produces. Three levels.

Optimized means: title tag and meta description (the headline and summary Google shows), a fit table (which machines, which sizes), useful copy a buyer can act on, internal linking (links between your own pages), and a check in Google’s own data afterwards.

A template improvement is one change to the product template, so it reaches all 4,900 products at once. That’s why each one is run as a controlled SEO test on a batch of products first, then kept or rolled back.

Change level any month, up or down, once the reports show what’s working.

First 6 months, then month to month. Starts after the setup; on its own it has nothing to work from.

What’s included each month

Growth, each month: twice Starter’s pages and posts

  • 10 fitment, size and category pages optimized
  • 10 best-selling product pages optimized
  • 1 template improvement, tested
  • 4 blog posts upgraded or written

What each item means

  • Fitment, size and category pages: chosen where there’s search demand and stock. Title tag and meta description (the headline and summary Google shows), a fit table (which machines, which sizes), copy a buyer can act on, and internal linking (links between your own pages)
  • Best-selling product pages: title tag, meta description, product copy, specs, fit table, structured data and internal links, page by page
  • Template improvements: one change that reaches all 4,900 products, run as a controlled SEO test on a batch first, then kept or rolled back
  • Blog posts: your existing 111 first, merged, updated and linked to the products they should sell; new ones where the searches show a gap
  • Every page worked on is checked in Google’s own data afterwards

Every level also gets:

Technical upkeep

  • Up to 4 hours a month of fixes as they appear in Search Console; anything bigger is quoted first
  • New products checked: indexed, with the right product structured data
  • Product structured data kept correct for Google Shopping

Reporting

  • A monthly report: sales, clicks and searches by page type, against your starting point
  • A short monthly call to go through it
  • At month 6, a review together: stay, move up, or stop

2. Security and payments: the fixes you asked for

Stolen-card orders, the switch to Finix, and the store’s security. Separate from SEO. Recommended.

This isn’t the rebuild we did on Monster Iron. I’ve never had access to the tire store, so on the security side the first step is a read-only look, and what comes next depends on what it finds.

Order: the free fraud filters on Authorize.net go on in week one. The security audit runs first: if it finds the store has been broken into, the SEO work waits, because SEO on a compromised store is wasted. Then Finix, the fraud checks, and the hardening.

★ On your list

Monster TiresHooking up the new payment company (Finix)

$500One-time

The switch to Finix: installed, tested live with a refund, its address and card-code checks confirmed on a live payment. Done after the security audit, a few hours.

What’s included

Done after the security audit. A few hours:

  • install, keys, a live test and refund
  • Finix's address and card-code checks confirmed on a live payment
  • a look at your checkout page for anything that shouldn't be there
  • a written record.

Keep Authorize.net open for at least six months for refunds and disputes on old orders; don't close it.

Authorize.net's own fraud filters stop when you switch; the fraud fixes card sets up their replacement on Finix and in the store.

Finix will send you a short PCI form (the card industry’s yearly security self-check) to sign each year; sign it within 90 days or Finix adds a monthly fee. It's yours to sign, and I'll tell you what it is.

Not included: 3-D Secure, a few cards down.

★ On your list

Fraud fixesFlag likely stolen-card orders before they ship

$1,000One-time

Until Finix is live, Authorize.net’s free built-in fraud filters switched on as a stopgap. After the switch: Finix’s own address and card-code checks put to use, orders where shipping and billing addresses don’t match flagged, big or first-time orders held for a call-back, and a written answer.

Worth knowing A delivery signature rarely wins stolen-card disputes. How disputes work ›

One thing I need from you: roughly how many chargebacks you've had this year, and whether Authorize.net or your bank has warned you about them. That number decides how far this needs to go.

What’s included

Until Finix is live, I switch on Authorize.net’s free built-in fraud filters as a stopgap, included in this card at no extra charge. After the switch, the fraud checks are set up properly on Finix and in the store. What this covers:

  • until Finix is live: Authorize.net’s free built-in fraud filters switched on as a stopgap, no extra charge
  • Finix's own address and card-code checks, which run on every payment, confirmed and put to use in the checks below
  • store-side protection that works with any payment company: flagging orders where the shipping address doesn't match the billing address, and holding big or first-time orders for a call-back before they go on the truck
  • a limit on checkout attempts and a bot check, both free
  • a signature on delivery for big freight orders: strong evidence in "never arrived" disputes, but it rarely helps with stolen-card ones (see the 3-D Secure card below)
  • a ready-to-use evidence pack, so the disputes you do contest are winnable
  • a written answer split three ways (switch this on, it's free; buy this; change how you do this).

Monster TiresFull security audit and hardening

$1,250One-time

First a full audit of the store, then the fixes, done the way they were on Monster Iron, plus a written list of anything left and who it waits on.

What’s included

Step 1. The audit (read-only, I change nothing)

  • who can get in: admin accounts, old staff, weak logins
  • what anyone can download that they shouldn’t (backups, logs, exports)
  • whether your backups would actually restore
  • signs of a past break-in, including a check of the checkout for card-stealing code
  • whether the store’s hosting works like Monster Iron’s

Step 2. The fixes

  • files that shouldn’t be public moved or closed off
  • PHP blocked from running in the uploads folder (so a planted file can’t run as a program)
  • author pages that leak usernames turned off
  • security headers (instructions the site sends browsers to block common attacks)
  • admin accounts reviewed and former staff removed (needs 15 minutes with you, one name at a time)
  • two-step login
  • old stored logins cleared
  • backups set up and a restore tested

Step 3. The report

  • what was found, what was fixed, and a written list of anything left and who it waits on

Why it isn’t just a copy of the Monster Iron work: the store takes card payments on about 4,900 products and I’ve never been inside it, so the audit starts from zero and covers the checkout, which Monster Iron doesn’t have.

Just want the audit and the report? That’s $500 on its own, and it’s credited toward the fixes if you go ahead within 30 days.

Not included (on the list, priced separately if you want them): the firewall’s extended protection (it depends on the store’s server setup), email delivery setup, uptime alerts and an update policy (those belong with a care plan).

This protects the checkout and the store; it doesn’t stop stolen-card orders on its own. The fraud checks do that.

Two limits, so the price stays fixed: if the audit finds the store has already been broken into, I stop and tell you, because that’s a different job. And anything that needs a decision from you, or a bigger change (a plugin swap, a host change), goes on the written list with its own price.

Monster Tires3-D Secure: the bank's extra check on big orders

price to comeOne-time

The bank’s extra check that, in most cases, moves the loss on a stolen-card order off you. A real build: expect $2,000 or more, and I’ll get the quote first.

Worth knowing 3-D Secure moves the loss off you in most cases. How disputes work ›
What’s included

This is the one thing that, in most cases, moves the loss on a stolen-card order off you and onto the card's bank: the buyer confirms with their bank before the order goes through. A delivery signature doesn't do that. Finix doesn't include it, so it needs a separate provider, and it's a real build, not a switch. Expect $2,000 or more all in, plus a few cents per check. I'll get the provider's quote first, then give you one number.

3. Optional add-ons

Extra SEO and web work I’d recommend. Not part of the standard package; pick any.

Monster TiresYour tires in Google's free Shopping listings

$1,000One-time

Your tires in Google Shopping, Images and Lens for free, through a Merchant Center product feed (the file that sends Google your products). No ads. Best done once the setup has fixed the product structured data, so month three or later.

What’s included

A product feed to Google puts your tires in Google Shopping, Images and Lens for free. No ads. Your store has a checkout, so it can qualify; Google also wants clear shipping and returns policies on the site and shipping costs set up in Google's Merchant Center, and I'll check those are there.

  • Freight shipping set up in Merchant Center to match your checkout (the shipping Google shows must never be lower than what the customer pays).
  • The first round of disapprovals fixed at feed or rule level (one change that fixes many products); adding missing data product by product is not included, and I’ll hand you a list of what’s missing instead.

End of Monster Tires · 7 cards. Next: Monster Iron ↓

Website 2 of 2 · Starts month two

★Monster Iron monstertractor.com

This is national SEO. Contractors in other states find machines, not dealers: on the big marketplaces, or by searching the exact year, make and model. Here is what I’d do about that: the setup first, then the monthly work. Your Google Business Profile, for buyers near you, is in the SEO setup. Your own two-step login and the firewall settings from the recovery are still on me; I’m finishing those anyway.

1. SEO: the core plan

★ On your list

Monster IronFull SEO setup

$2,950One-time

I find the problems and fix them. Call and quote-form tracking first, then a technical SEO audit with the fixes done, structured data on every listing, a sold-machine strategy, the 141 old city pages consolidated into one shipping page, keyword research and a page plan, and your Google Business Profile claimed and fixed, with a call button.

Starts in month two.

On your site Only 11 of your 368 listings give Google their product details. See what I found ›

Two things I need from you first: your correct business name, address and phone (and whether "Since 2010" is right), and whether you want prices shown or call-for-price on purpose. Google can read every machine's details either way. To show as a product in Google results, with price and availability, a machine needs a price. Pick "Maybe, let's talk" if you're not sure.

What’s included

Tracking

  • Calls and quote forms recorded as key events (the actions Google Analytics counts as leads), by landing page, before any new page goes live. Taps on your phone number are tracked for free; counting calls dialled by hand from Google needs a call-tracking service, optional and billed by them. You’ll need to add me to your Google Analytics, which sits on an account I can’t see
  • A starting report from Google’s own data, so month one is measurable

Audit and plan

  • A technical audit of the whole site after the move to monstertractor.com: the redirects from the old address and Google’s own reports checked
  • A URL inventory: every listing by machine type and make, sold or for sale, and whether it has a video
  • Domain migration completed in Google Search Console: the Change of Address (Google’s tool for telling it a site has moved) submitted (pciheavyequipment.com to monstertractor.com), the 301 redirect map (the list forwarding each old address to its new one) verified, XML sitemaps checked (already resubmitted), and indexing monitored for 90 days. No page decisions on the first weeks of data after the move
  • Technical fixes: the XML sitemap cleaned (checkout, cart, account and empty category pages out), the plain http address forwarded in one step instead of two, and 21 blog category archives kept out of Google’s index
  • Keyword research: the machine types, makes and models buyers search, and where you can win next to the big marketplaces
  • The page plan: which machine-type, make and model pages (a hub page for one machine type, make or model) the data supports, and which to build first, from what you’ve stocked and what people search

Every machine readable to Google

  • Product structured data (schema.org Product and Offer: what it is, photos, condition, for sale or sold) on all 368 listings, which also enables rich results. Today only 11 have them, and 10 of those are attachments. Most of your prices are typed into the description (133 listings) rather than the WooCommerce price field (11), so Google can’t read them as a price
  • The engine emissions tier (Tier 3, Tier 4 Final), already in most of your descriptions, made a field Google and the marketplaces can read
  • NAP consistency (name, address, phone identical everywhere on the site; today the site is missing your suite number, Ste 3)
  • Organization and LocalBusiness structured data (who you are, where you are, your hours), matching your Google Business Profile. Today there is none

On-page optimization

  • On-page optimization of the core pages: the home page and the top machine-type (Iron) pages, with title tags (the headline Google shows), meta descriptions (the summary under it), H1 headings (the main heading on the page), image alt text (the description Google reads for a photo) and internal links (links between your own pages)
  • Category pages fixed: today they have no H1 heading, a title ending in “Archives” and no intro text; each gets a real heading, title and a short intro

Listing template

  • Breadcrumbs (the Home > Excavators path Google shows), with the two conflicting versions in the code reduced to one
  • A link from each machine to its machine-type hub
  • Sort URLs, and any filters added later, kept out of Google’s index
  • Marketplace ads written differently from your own pages, so Google treats your site as the original

Sold machines

  • A “Recently sold” section: each sold machine keeps its page, clearly marked sold and marked SoldOut in the structured data, with similar machines you have and a big call button, and comes out of the shop listings. Sold pages with no search traffic after 6 months are reviewed and retired. In the first three weeks of data, those pages brought more clicks than the ones for sale

Old pages and posts

  • Your 42 old blog posts sorted: the “Heavy Equipment Broker in [state]” posts become one page on selling your machine through you, the “Used dozers for sale” kind redirected to the matching machine-type hub once it exists, and anything still useful updated; each post judged on its clicks, including history from the old domain
  • The 11 rental pages reworded honestly: you don’t rent, you pass renters to a company you trust

The old city pages

141 pages like “used heavy equipment in Atlanta / Texas / Japan”. They rank far down in Google (page 5 or 6 on average), and Google’s rules name this pattern as spam. Learn more: why these pages are a problem

  • one real shipping page instead: you ship anywhere in the US and abroad, how trucking and export work, the ports, the paperwork, payment, and a WhatsApp or phone number
  • 139 of them go. Each page’s backlinks (links from other sites) checked first; then a 301 redirect to the shipping page, or a 410 (gone) where nothing links to it, so visitors still land somewhere useful. Your Sacramento and California pages stay
  • menus and links that pointed at them fixed, and Google’s own reports checked afterwards

Google Business Profile

For buyers near you and anyone checking you out before they call; it won’t bring in Texas on its own. See what I found

  • Your profile claimed and verified, so it’s in your hands
  • Hours and details fixed
  • A call button added
  • A review-request link set up (a link for asking customers for reviews)
  • NAP consistency (name, address, phone) matched between the profile and the site
  • If someone else turns out to control the profile, getting it back is extra work, and I’d quote that only if it happens
  • The call button was also in FifthGT’s plan from May; if they’re still doing it, tell me and I’ll take it off

Hand-over

  • Hand-over: a written 90-day roadmap (what the monthly work does first, and why), the starting report, and full access to Search Console and Analytics in your name

The domain migration (the Change of Address I said I’d quote): the 301 redirects are live; the Search Console Change of Address, sitemap resubmission and index monitoring are in the SEO setup above; your Google Business Profile is in the SEO setup too; updating your old name and address across the web (citations) is in the citation cleanup card. No separate charge.

★ On your list

Monster IronMonthly SEO campaign

$1,100/moEvery month

Ongoing SEO worked from the setup’s plan: new machine pages (a hub page for one machine type, make or model), buyer guides and technical upkeep. Three levels.

On your site Sold machine pages got 31 clicks, machines for sale 16 (first 3 weeks of data). See what I found ›

A machine page lists every machine of that type, make or model you have and have sold, with photos, videos and specs, and links to the machines themselves. Machine pages are built only while your stock supports them (three machine types have 15 or more for sale today); after that, the time goes to guides.

Start at Starter and move up any month once the reports show it’s working.

First 6 months, then month to month. Starts once its setup is done, about month three. Without the setup it can only do part of the job, and I’d say so rather than take the money.

What’s included each month

Starter, each month: one new machine page a month

  • 1 machine page (type, make or model)
  • 2 buyer guides

What each item means

  • Machine pages, built from the plan: machine-type hubs first (excavators, dozers, loaders), then make hubs where you stock that make again and again (like Cat dozers or Deere excavators), and a model page only where your stock and real searches both show it. The level sets how fast they’re built; once your stock is covered, the time goes to guides
  • Buyer guides: what buyers read before they call, like buying and inspection checklists for each machine type, shipping, financing and what a machine is worth. Each one links to the machine pages it belongs with

Every level also gets:

Your listings

  • New and sold machines checked (up to 10 a month): new ones indexed, with their video, and linked to the right machine page; sold ones marked sold and pointing buyers to similar machines

Google Business Profile

  • Google Business Profile kept current and every review answered (it’s set up in the SEO setup above)

Technical upkeep

  • Google Search Console watched: indexing problems and errors fixed as they appear
  • Broken links and redirects checked

Reporting

  • A monthly report: calls and quote forms by page, against your starting point
  • A short monthly call to go through it
  • At month 6, a review together: stay, move up, or stop

2. Optional add-ons

Extra SEO and web work I’d recommend. Not part of the standard package; pick any.

Citation cleanupOld name and wrong number fixed on Yelp, BBB and others

$800One-time

Citation cleanup (your name and address on directories): the old name, the “closed” and “out of business” pages and the wrong number, corrected manually, once. No monthly subscription.

What’s included
  • Yelp still lists you as Pacific Coast Iron, closed, with 18 reviews
  • BBB has an old "out of business" page
  • YellowPages has a wrong number
  • the old name still shows on MapQuest and others
  • we couldn’t find you on Apple Maps
  • ShowMeLocal still links to your old web address, and your hours differ: 7 to 5 on your site, 8 to 5 on Yelp and ShowMeLocal.

A one-time manual fix of the listings that matter, ending in a sheet of every login in your name. No monthly directory subscription.

Monster IronYour machines on MachineryTrader, Equipment Trader and Mascus

$1,500plus their feesOne-time

Your machines listed where out-of-state contractors actually shop. $1,500 is my part; the sites’ own fees are separate and could be the biggest monthly cost on this page. I’ll get their quotes before you commit to any of them.

In Google In 10 of 10 Google searches for your models, marketplaces led page one. See what I found ›
What’s included

This is where contractors in other states actually shop. In 10 test Google searches for 9 machines you have in stock, marketplaces such as MachineryTrader, TractorHouse and Equipment Trader led page one every time, and your own site wasn't in the top 10. Your Volvo ECR88D and Komatsu PC138 look like they're already listed on MyLittleSalesman and Machinio: are you paying either of them, or did they copy your listings? Mascus adds reach with buyers abroad.

$1,500 is my part: the accounts, one export from your site so your machines load in bulk instead of one at a time, and tidying what's already out there.

The sites' own fees are separate and could be the biggest monthly cost on this page. Most of them don't publish dealer prices. Estimates run from about $230 a month (Equipment Trader, entry level) to $800–3,000 or more (MachineryTrader). I'll get real quotes before you commit to any of them.

Keeping listings matching your yard after that: $450 a month if you want me to, or you do it yourself in their dashboards. Most dealers do.

Marketplace upkeep, $450 a month: keeping your listings matching your yard, if you want me to rather than doing it yourself. It’s a line inside the marketplaces card, just above; say so in the notes if you want it. It isn’t in the totals. See the card ›
★ On your listFrom FifthGT’s plan

Monster IronPhone number, call button, quote forms and reviews

$1,100One-time

Big phone number and call button, quote forms on every machine and the home page, and a reviews page. Today the only quote form is on the Contact page; your machine pages and home page have none.

Most of this was in FifthGT’s plan from May. Still want it, and want me to do it? If FifthGT is already doing this, tell me and I’ll take it off.

What’s included

All of this from FifthGT’s plan.

  • big phone number and call button top and bottom
  • a quote form on every machine and the home page, and a shipping-quote form on every page
  • a reviews page showing your Google reviews
  • "Since 2010" in the header, once you confirm the year
  • the "Buy & Sell Worldwide" headline
  • honest wording on service (the rental pages are reworded in the SEO setup).

Site care

Keeping both sites running after the work is done.

End of Monster Iron · 5 cards. Next: site care for both sites ↓

★Both sites

★ On your list

Both sitesSite-down alerts for both sites

$150free with the Iron care planplus a few dollars a month for textsOne-time

A monitor that texts you when either site goes down, Monster Tires and Monster Iron, no plan needed. The store is where downtime costs sales: while it’s down, nobody can order. The text alerts cost a few dollars a month, paid to the service.

What’s included

This sets up a monitor on both sites that texts you when either one is down, on its own, no plan needed. The store matters most: that’s where downtime costs sales. The monitor is in your name; text alerts cost a few dollars a month on the service I'd use, paid to them. If you also say yes to the Monster Iron care plan, the setup is included.

Monster IronCare plan: updates, tested backups, someone to call

$200/moEvery month

Updates, tested backups and someone to call, every month. Month one also closes the loose ends. Cancel any month.

What’s included
  • Updates on a schedule with a tested way back
  • backups proven by actually restoring one
  • the three things that don't update themselves done manually
  • a short written check each month
  • someone to call.

Month one also closes the loose ends:

  • the site-down text alerts set up.

Cancel any month.

Monster TiresCare plan: updates, tested backups, someone to call

$325/moEvery month

Same as Iron’s (updates, tested backups, someone to call), plus a test payment after every checkout update, which is why it costs more. Cancel any month.

What’s included

Same five things as Iron's:

  • scheduled updates with a way back
  • restore-tested backups
  • the hand-done updates, with a test payment after every one that touches checkout
  • a written monthly check
  • someone to call.

Cancel any month.

✓ AppliedSay yes to the Monster Iron care plan and the site-down alerts, and the alerts' $150 setup comes off automatically.

Anything else?

Investment summary

What you’ve picked so far, per site. It updates as you tap.

SiteOne-time setupMonthly
Monster Tires$0$0/mo
Monster Iron$0$0/mo
Total$0$0/mo

To start: $0 (the one-time work you picked). Then $0 a month. The SEO monthly starts once its SEO setup is done. A care plan starts when you want it.

Counts your Yes picks only.

Paying in two halves

With what I’d recommend, the one-time work is paid like this if you split it: day one $3,775 (half the Tires work, plus the alerts); month two $5,650 (the second Tires half and the first Iron half); month three $2,025 (the second Iron half). The monthly SEO starts as each setup finishes: Monster Tires about month two, Monster Iron about month three. Paying up front is fine too.

Terms

  • Setups are paid before the work starts, and can be split in two: half to start, half at the end of month one. Monster Iron’s setup starts in month two and is billed then. Monthly work is billed at the start of each month.
  • If you stop before a setup is finished, I refund whatever hasn’t been worked.
  • SEO monthly: the first 6 months, then month to month with 30 days’ notice.
  • Care plans: cancel any month.
  • You own everything made: pages, content, accounts and data.
  • Not included: link building or buying links (the plan builds pages that earn searches on their own), ad spend, marketplace and tool fees, including a call-tracking service.
  • Content is drafted with AI help, then written, checked and edited by me.
  • No ranking or result is guaranteed; the reports show what’s working.
Nothing is final until you send it and I write back confirming.